Midtherm UV - UV-C Air Purifiers

Cookie Policy

Understanding how we use cookies on our website

Last Updated: 26 January 2026

This Cookie Policy explains what cookies are, how we use them on the Midtherm UV Limited website at midthermuv.co.uk, and how you can manage your cookie preferences. We are committed to transparency and protecting your privacy in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies allow websites to remember your actions and preferences over a period of time, so you don't have to keep re-entering information whenever you visit the site or browse from one page to another.

Session Cookies: These are temporary cookies that expire when you close your browser. They are used to maintain your session as you navigate through the website.

Persistent Cookies: These cookies remain on your device for a set period or until you delete them. They are used to remember your preferences and settings for future visits.

2. How We Use Cookies

At Midtherm UV, we take a privacy-first approach to cookies. We use only essential cookies that are strictly necessary for our website to function properly. We do not use analytics cookies, marketing cookies, or third-party tracking technologies.

2.1 Essential Cookies

Essential cookies are necessary for the basic functionality of our website. These cookies enable core features such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided. Essential cookies do not require consent under PECR because they are strictly necessary for the website to function.

Essential Cookies We Use

Cookie Consent Preference

Cookie Name: cookieConsent

Purpose: Stores your cookie consent preference (accepted or declined) so we don't show you the cookie banner on every visit.

Duration: Persistent (stored in browser localStorage until manually cleared)

Type: First-party, essential

Cookie Consent Date

Cookie Name: cookieConsentDate

Purpose: Records the date and time when you provided your cookie consent, for compliance and record-keeping purposes.

Duration: Persistent (stored in browser localStorage until manually cleared)

Type: First-party, essential

2.2 What We Don't Use

To protect your privacy, we have made the deliberate choice not to use the following types of cookies:

Analytics Cookies

We do not use analytics cookies such as Google Analytics, Adobe Analytics, or similar services. We do not track your browsing behavior, page views, or interactions with our website.

Marketing Cookies

We do not use marketing or advertising cookies. We do not track you across websites or show you targeted advertisements based on your browsing history.

Third-Party Cookies

We do not allow third-party services to set cookies on our website. All cookies used are first-party cookies set by midthermuv.co.uk only.

Social Media Cookies

We do not embed social media widgets or share buttons that would allow social media platforms to track you on our website.

3. Cookie Consent

When you first visit our website, you will see a cookie consent banner explaining our use of essential cookies. You have the option to accept or decline cookies.

If you accept: Your consent preference is stored locally in your browser, and you won't see the banner again on future visits (unless you clear your browser data).

If you decline: Your preference is also stored, and the banner will not appear again. The website will continue to function normally.

Essential cookies: Because our cookies are strictly necessary for basic website functionality, they will be used regardless of your consent choice. However, we respect your right to be informed and to manage cookies through your browser settings.

4. How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting or amending your web browser controls. Most web browsers allow you to control cookies through their settings preferences.

4.1 Browser Settings

You can manage cookies through your browser settings. Here are links to cookie management instructions for common browsers:

Google Chrome

Settings → Privacy and security → Cookies and other site data

Chrome Cookie Settings Guide

Mozilla Firefox

Settings → Privacy & Security → Cookies and Site Data

Firefox Cookie Settings Guide

Safari (macOS)

Preferences → Privacy → Manage Website Data

Safari Cookie Settings Guide

Microsoft Edge

Settings → Cookies and site permissions → Manage and delete cookies

Edge Cookie Settings Guide

4.2 Clearing Cookies

You can delete cookies that have already been set on your device. The method for doing this varies depending on your browser and device. Please refer to your browser's help documentation for specific instructions.

Note: If you clear your cookies, you will need to provide your cookie consent again the next time you visit our website, as your previous consent preference will have been deleted.

4.3 Blocking Cookies

Most browsers allow you to refuse to accept cookies. However, please note that if you block all cookies, some features of our website may not function properly. Since we only use essential cookies, blocking them may affect basic website functionality such as remembering your cookie consent preference.

5. Local Storage

In addition to cookies, we use browser local storage to store your cookie consent preferences. Local storage is similar to cookies but allows us to store data locally on your device without sending it to our servers with every page request.

What we store: Your cookie consent preference (accepted/declined) and the date/time of consent.

Why we use it: To remember your choice and avoid showing you the cookie banner repeatedly.

How to clear it: You can clear local storage through your browser's developer tools or by clearing your browsing data (similar to clearing cookies).

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

7. Your Rights

Under UK GDPR and PECR, you have the following rights regarding cookies:

Right to Information

You have the right to be informed about the cookies we use, which is why we provide this Cookie Policy.

Right to Control

You have the right to control whether cookies are set on your device through your browser settings.

Right to Delete

You have the right to delete cookies from your device at any time through your browser settings.

Right to Withdraw Consent

You can withdraw your cookie consent at any time by clearing your browser cookies and local storage, which will cause the cookie banner to appear again on your next visit.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Midtherm UV Limited

New Road, Dudley, West Midlands, England, DY2 8SY

Email: [email protected]

Phone: +44(0)1384 454 645

9. More Information

For more information about cookies and how to manage them, you can visit the following resources:

Information Commissioner's Office (ICO): ico.org.uk/for-the-public/online/cookies

All About Cookies: allaboutcookies.org

Your Online Choices: youronlinechoices.com

Summary

Midtherm UV uses only essential cookies necessary for basic website functionality. We do not use analytics, marketing, or third-party tracking cookies. Your privacy is important to us, and we are committed to transparency about our cookie practices. You can manage cookies through your browser settings at any time.

Cookie Consent

We use essential cookies to ensure our website functions properly. These cookies are necessary for basic site functionality and do not collect personal information. By continuing to use this site, you consent to our use of essential cookies in accordance with GDPR requirements.

We do not use tracking cookies, analytics cookies, or third-party advertising cookies. Your privacy is important to us.